Strategy & Policy

This directorate combines three teams:

Church and community partnerships – This team strengthens our partnerships with the Church of England and develop links with other denominations and faith groups. We encourage local churches to support our work through prayer, giving, campaigning and volunteering, and work closely with archbishops, bishops and senior clergy across the country. Our Good Childhood team measures children and young people’s subjective well-being across local communities in order to help decision makers improve children’s lives.

Communications – The communications team raises awareness, internally and externally, about our work with and for the children, young people and families we work with. The award-winning media team respond quickly to relevant breaking news stories and promote our work at national, regional and local levels. Our internal communications team leads the way we communicate with, and for, our hundreds of dedicated staff and volunteers up and down the country. We work tirelessly to influence public attitudes around the impact of childhood poverty, and how teenagers who are neglected are viewed and treated.

Policy - Our policy and public affairs team learn from our national practice base and our research to find solutions to problems children face today. We lobby the government to influence policy development and set out solutions. This includes conducting policy analysis and research to inform government policy and submitting responses to government consultations. We work closely with MPs and peers across all political parties to ensure the views and experiences of the young people we work with reach decision makers.  We also work in partnership with those think tanks, other voluntary sector organisations and agencies to share experiences and maximise our impact.